Custom Vinyl Car & Vehicle Wraps in Toronto
Yesterday gave me the opportunity to trundle around some of Mississauga roads and, as usual, this presented a good opportunity to glance at vehicle graphics, curtain sides and liveries as we all trudged through various sets of roadworks at the pace of a snail. There was the familiar mix of branding on trucks plus some innovative designs appearing on vans and wrapped cars but several of the vehicles I peeked at yesterday were from sign and display companies.
It came as something of a disappointment when, instead of demonstrating the art of vehicle decoration, the quality of these self-promoting graphics was pretty poor. I was stuck behind one van, no name and no pack drill, advertising a sign-maker and its rear doors simply gave the company name and phone number, plus a web address which had been applied so badly that the details were crooked. Another had nothing at all on its back end but, instead, just a rather feeble logo on the side. A third had a bit of digital print but, as bits of it were flapping like wings, it did little to inspire confidence about application skills.
We have all lauded the power of the moving vehicle as a marvellous promotional medium because it is clearly visible both when parked and covering the miles in transit. For many sign-makers and display producers, decorating vans and cars surely has to be the most effective form of self-promotion where prospective trade can see graphics in action at any time of day or night.
Diminishing a company’s talents by turning out its own vehicles with shoddy, peeling graphics is possibly worse than a broken website or tatty fascia signs. Surely the main point of taking your identity onto the road is to draw attention from potential new customers; otherwise, white vans would continue to dominate.
So isn’t it worth paying a bit of attention to your own liveries in order to attract the business of others?
Interestingly, although those in our industry sported poor liveries and wraps, the same wasn’t true for most of the other vehicles I saw yesterday. These ranged from simple, but effective, computer-cut lettering through to multi-colour innovative designs. But customers expect exacting standards of design and application and will doubtless be quick to complain if bits fall off and their identities are compromised by poor workmanship.
It’s probably true that businesses producing vehicle graphics tend to look after their own client base before tending their own needs.
But, when first impressions count, isn’t it a good idea to put your own house, or vans, in order if you want to inspire confidence and attract new customers?