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Vehicle wraps, a growing trend in outdoor advertising, is a very rapidly growing sector of the advertising industry.
Measuring the exposure of vehicle wraps is easier after an overview of how traditional advertising is bought and sold.
There are two approaches for measuring the audience of Outdoor: site-centric and consumer-centric.
For years companies have been sponsoring events, athletes, and racing vehicles. Consumers enjoy music and sitcoms yet rarely do advertisers get credit for making the programming free.